5 Trends in Live Streaming for 2024

5 live streaming trends to watch out for in 2024

In recent years, live streaming has really become an integral part of our lives. With live streamers leveraging the streaming platforms to connect with audiences and engage with them on real-time basis, we have seen a growth in digital content consumption. Whether it be broadcasting from their social media channel or through a news event or a sports event, the community has really taken a jump in the recent years. While cable television was popular before, but the way the online content consumption has evolved, the growth in live streaming is not taking a halt anytime soon. Furthermore, this has given a boost not only to businesses as they reach a global audience but also to live streaming service providers by offering their services In this blog, we are going to explore the trends that will continue to shape the live streaming landscape in the upcoming years.

1. Interactive Experiences:

The key to successful live streaming in 2024 is not just about creating live content and posting it online. It is about interacting with your audiences and creating a two-way communication with them by engaging them. Live streamers have understood this and are inculcating various tactics in their live streams to interact with their audience like Q&As (Questions and Answers), online polls, interactive games and challenges to even capturing their reactions on a certain topic. They are even switching to various platforms that provide them with such features. Audiences today no longer want a passive experience while streaming online, they want to participate and engage with the stream.

Live streaming service providers have understood this and are inculcating these tactics with their broadcasting events. You might have experienced this while watching live news on political events where you get the chance to vote for who will win. Through such interactive elements they can engage the audience for more time and increase their revenue.

2. AI in Live Streaming

Yes! AI has surrounded us, and we cannot escape it. This trend has been growing quick and has been giving the live streamers advantage in terms of analytics and audience insights. Further, other implications of AI are giving streamer the benefit of cost optimization. With AI algorithms in place, live streamers can get detailed insights into their audience behavioural patterns while streaming live content. Especially insights like which content they like or dislike, which content they want to watch again and again. In terms of cost optimization, it is providing live streamers with the benefit to calculate the bitrate for streaming the video which helps them determine the bandwidth. As a result, they can offer seamless and reliable streaming services to their viewers. In case of event streaming service providers, it helps them determine the bandwidth required which aids them in executing the event without any hiccups.

With the adoption of AI not yet at a colossal rate, the early birds are surely reaping the benefits out of it. Especially those who are in the live streaming industry, can integrate AI into the overall video stream workflow to automate the workflow and take other advantages.

3. Niche Communities

The live streaming has seen a significant growth in the last couple of years with people wanting to reach a global audience and broadcast their message across multiple platforms. However, with the changing consumption patterns of content people are now demanding exclusivity since they have grown comfortable with live streaming. By this we mean that, they want to be a part of a niche community and contribute to its growth rather than being part of a bigger community. Like we mentioned earlier, audiences now want to be part in live-streams and feel heard. So, micro influencers and small communities are taking advantage of this by building a loyal audience.

In case of live streaming service providers, they are taking advantage of this by providing licenses to streaming platforms in terms of exclusivity. They provide the streaming provider the licence to stream the broadcast in a particular territory or for a particular time thereby monetizing on it. Exclusive streaming licences can be expensive as the streaming service may need to pay higher fee.

4. Augmented Reality (AR) and Virtual Reality (VR)

Live streaming has moved beyond the mobile screens and taken a more immersive seat. Since, technologies like Augmented Reality (AR) and Virtual Reality (VR) have integrated in live streaming it is giving the audiences a more immersive experience. Audiences can now sit at their home and enjoy the live stream of FIFA world cup through their immersive devices, making them experience the feeling of being in the stadium virtually. It’s no longer enough to go online from your cell phone with minimal preparations. The audiences are expecting a high-quality, interactive and immersive stream these days.

Live streaming service providers are trying to keep up with these expectations by integrating AR and VR into their live streams. For instance, the AR scoreboard graphics that you see at the middle of a match that gives you an idea how well your team is performing. This is one of the many examples of how AR is being integrated in live streams. Furthermore, AR ads while streaming live content are gaining prominence. Through such interactive initiatives we are looking at the landscape of live streaming being taken to a next level with new possibilities.

5. Content Monetisation

With digital content consumption growing year on year as we speak, it presents multiple opportunities for content creators and live streaming service providers to monetize their content. Many of the content creators are presently monetizing on their content by collaborating with brands, doing product placements in their communities and even offering a subscription-based model to their audiences. One of the Twitch streamers made more than $9 million dollars in just 3 years.

As for the service providers who are streaming for corporate events, they can charge from brands based on the ad-placement strategies as well as product placement during their live streams which would generate immense business for them. Furthermore, on leveraging premium subscriptions from the audiences who don’t prefer viewing the streams with advertisements can be done. Through this, event streaming service providers can earn from multiple revenue streams to make profits.

Final Thoughts

Whether you are a content creator or a live-streaming service provider, the landscape is becoming more technologically advanced as we speak. As technology grows, new opportunities are coming in for creators and service providers to engage their audiences in more meaningful content. As audience expectations and consumption patterns grow, we can expect that live-streaming services will be able to provide a more immersive experience in the future. You might have started to contemplate that whether it is a good thing to start your streaming platform or start live streaming your events. Well, we can help you navigate the intricacies of live streaming your event. At Links Broadcast, we partner with you from planning to execution for a seamless delivery process. To know more about our services, click here to contact us today.

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